SEO
SEO
or search engine optimization is a methodology to increase the ranking or
position of a website in Natural or unpaid or organic search result of a search
engine. In other words, SEO is a technology to rank your website or blog on the
top positions of search engine result
page (SERP), without using any advertisement method.
In
many definitions, SEO is defined as part of Digital Marketing or Internet
Marketing. Other parts of Digital marketing are Social Media Optimization (known as SMO), Search Engine marketing (known
as SEM) and Social Media marketing (known as SMM). Social Media
Optimization (SMO) is the promotion of website or blog on the Social Networking
Sites (SNS), like, Facebook, Twitter, and Google Plus etc. Search Engine
Marketing (SEM) and Social Media Marketing (SMM) is marketing or advertisement
of business website or blog on search engine and social networking sites, e.g. Adwords
is used to display advertisement on Google search Engine result pages (SEM) and
Facebook provides a ad marketing strategy or website promotion facility to the
users of site (SMM).
SEO
includes some changes or implementation in source code of website, called on page optimization and creating
backlinks of website by performing various activities on different websites,
called off page optimization. On page optimization is first activity that is
primarily performed on website and is only performed one time. Off page
activity is performed on daily basis and is a regular process, performed till
the goal is achieved, i.e., Website displays on top rankings of SERP.
Search
Engine Optimizers, who provide the SEO services, are responsible for improving
the ranking of your business website or blog. A website may contain Text,
Video, Image, Audio or combination of multimedia objects. A Search Engine
Optimizers perform all SEO activities on data available on the website.
Why to use SEO
SEO
is used to rank your site on top position of SERP, because major part of user
generally clicks on top 10 results shown by search engine. Approximate only 40%
app users goes to second page of SERP
and around 10% users visits the third page of SERP. So, it is mandatory for any
business website or blog to use SEO, to display website on first page rankings of
SERP, mainly top three positions of search engine. Today, Search Engine
providers constantly work on making search engine smarter each day. SEO is also
mandatory to tell search engine that there is a website that provides a
specified product or services for the search engine users. It is difficult for any search engine to
figure out any website without performing SEO activities on it.
In
today’s Internet world, Google Search engine is very big player, approximate
holds 80% share. Bing Search engine is part of Yahoo and holds approximate
12%-15% share of search engine market. Left share is hold by other search
engines, i.e., AOL, Baidu, or any other search engine.
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