Wednesday 3 June 2015

Introduction to SEO

SEO

SEO or search engine optimization is a methodology to increase the ranking or position of a website in Natural or unpaid or organic search result of a search engine. In other words, SEO is a technology to rank your website or blog on the top positions of search engine result page (SERP), without using any advertisement method.



In many definitions, SEO is defined as part of Digital Marketing or Internet Marketing. Other parts of Digital marketing are Social Media Optimization (known as SMO), Search Engine marketing (known as SEM) and Social Media marketing (known as SMM). Social Media Optimization (SMO) is the promotion of website or blog on the Social Networking Sites (SNS), like, Facebook, Twitter, and Google Plus etc. Search Engine Marketing (SEM) and Social Media Marketing (SMM) is marketing or advertisement of business website or blog on search engine and social networking sites, e.g. Adwords is used to display advertisement on Google search Engine result pages (SEM) and Facebook provides a ad marketing strategy or website promotion facility to the users of site (SMM).

SEO includes some changes or implementation in source code of website, called on page optimization and creating backlinks of website by performing various activities on different websites, called off page optimization.  On page optimization is first activity that is primarily performed on website and is only performed one time. Off page activity is performed on daily basis and is a regular process, performed till the goal is achieved, i.e., Website displays on top rankings of SERP.

Search Engine Optimizers, who provide the SEO services, are responsible for improving the ranking of your business website or blog. A website may contain Text, Video, Image, Audio or combination of multimedia objects. A Search Engine Optimizers perform all SEO activities on data available on the website.

Why to use SEO
SEO is used to rank your site on top position of SERP, because major part of user generally clicks on top 10 results shown by search engine. Approximate only 40% app users goes to second page of  SERP and around 10% users visits the third page of SERP. So, it is mandatory for any business website or blog to use SEO, to display website on first page rankings of SERP, mainly top three positions of search engine. Today, Search Engine providers constantly work on making search engine smarter each day. SEO is also mandatory to tell search engine that there is a website that provides a specified product or services for the search engine users.  It is difficult for any search engine to figure out any website without performing SEO activities on it.



In today’s Internet world, Google Search engine is very big player, approximate holds 80% share. Bing Search engine is part of Yahoo and holds approximate 12%-15% share of search engine market. Left share is hold by other search engines, i.e., AOL, Baidu, or any other search engine.

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